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Jelenc sees the advancements in EAT and the introduction of EEAT (the added “E” being Experience) as steps toward acknowledging the value of human experiences in content creation. With this, she's optimistic about Google's future directions “[I]n light of AI -generated everything, Google dropped EEAT, which, in my opinion, is the single most important update in years." Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. Legacy SEO strategies and tactics: It works until it doesn't moment in Google Search's history was the devaluation of exact match domains (EMDs).
This move reshaped domain strategies DB to Data brought a renewed focus on content relevance and quality. Daniel Foley, SEO evangelist and director at Assertive Media, shared a memorable encounter that perfectly encapsulates the significance of this shift. “One of my most memorable moments in SEO was when Matt Cutts announced the devaluation of exact match domains,” he said. The timing of this announcement was awkward for Foley. He had just secured a number one ranking on Google for an EMD he had purchased, using “free for all” reciprocal links and a page filled with nothing but Lorem Ipsum content! His sharing of this achievement with then-Googler Matt Cutts on Twitter didn't earn applause but instead highlighted the loopholes the devaluation aimed to address.
He wasn't impressed," Foley said, recounting how the interaction went "semi-viral at the time." This anecdote is more than just a glimpse into the cat-and-mouse game between SEO professionals and Google's updates. It reflects the continual evolution of SEO strategies in response to Google's quest for relevance and quality. The devaluation of EMDs was a clear message from Google – relevance and quality of content are paramount, and shortcuts to high rankings are fleeting. Backlink profile manipulation SEO is a wild ride . Sometimes, you can't help but look at some tactics and just – laugh.
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發表於 2024-1-28 17:02:13