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Unlike many chief sustainability officers, Griffin reports directly to the CEO and is a member of the company's executive strategy team. Another key to a sustainable approach is collaboration. Over the past three years, Greif has worked more with clients and NGOs on sustainability-related issues. These collaborations not only help companies establish sustainability-related goals, such as reducing greenhouse gas emissions, but also provide new opportunities for customer engagement and development of new corporate capabilities. Cooperation with customers is closely linked to the third element of Greif’s sustainability plan.

Business model innovation. For example, work with a client to analyze the life cycles of several of their products.  related to the repair and life extension of key product lines (steel and plastic drums). Currently has the world's largest industrial packaging repairer. The new internal organizational structure is the fourth key to Greif’s sustainability agenda. About the Author David Killen is executive editor of the Big Ideas Initiative at MIT Sloan Job Function Email List Management Review. Nina Kruschwitz is executive editor and special projects editor of MIT Sloan Management Review. is a senior partner and managing director in the New York office of The Boston Consulting Group, where he leads the Global Strategy Institute. is the head of the Oslo office and the subject leader for sustainability practices. References, , , and, Business Model Innovation: When the Game Gets Tough, Changing the Game, White Paper, Boston.



Consulting Group, New York, 2017. Alternative model frameworks. See also, for example, Open Business Models: How to Thrive in the New Innovation Landscape (Boston: Harvard Business Press, 2016); , and, Reinventing Your Business Model, Harvard Business Review, vol. (Month): ; and, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers (Hoboken, NJ: , ); , ø, and, Deliverable: A Networked Innovation Model Baseline, Alliances, 2016; and, Creating Value through Business.