Depending on the persona , Xing, LinkedIn, Facebook or Instagram are recommen...

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Strategies and channels for marketing your own website Once you have optimized your company page, the first step has been taken. But the best website is of no use if no one sees it. To prevent this, you have a variety of communication channels available to increase the visibility of your site and generate traffic . We now want to focus more specifically on the following topics: search engine marketing, social media marketing and email marketing. Search Engine Optimization The search engine optimization of the website means that it can be found more easily in the organic search results of Google , Bing & Co.


That's why on-page optimization of the website is one of the most important channels of the website marketing strategy. In addition to a flawless user experience, technical SEO in particular is the basic requirement for a top search engine ranking for certain Phone Number keywords. View all SEO measures as an investment with a long-term impact . Once you have laid the foundation and maintain your website regularly, you will benefit permanently from organic traffic. Email marketing To ensure that potential interested parties become aware of you and your company website, you can use email marketing . The language here is newsletters – a particularly effective and inexpensive form of direct marketing . This increases traffic by informing interested parties and customers about current offers. Both existing and new customers can be addressed via regular newsletters.





Thanks to the integrated redirection to suitable products and taking into account an appealing design, you forward some of your recipients directly to your site. In order to build up your email distribution list , it is a good idea to advertise the newsletter via social networks, for example. Social media marketing To increase the number of visitors to your website , it is not enough to wait until potential buyers accidentally stumble upon it on Google. Instead, you should actively approach – where your target customers are already located. In most cases, including B2B customers, these will be social networks. Use the individual platforms in accordance with the inbound methodology with exclusive content for the user. Paid reach through search engine advertising and display ads In addition to the cost-effective but time-consuming channels mentioned, you also have access to those that incur additional costs but have an immediate effect .