Create a referral program

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Strategies for Agencies Home — Blog — Ways for Agencies to Sell More Clients on PPC Clients can be hesitant to try new things. But it’s your agency’s job to lead them to the right marketing solution for their business growth. And in many cases, the right marketing solution is PPC. Whether your agency has only recently started offering PPC services or you’re looking to expand your client base in this area, this article is for you–I’ll share some of our best strategies for selling Google Ads and winning new PPC business.

Use these tried and true methods to sell more of your clients on PPC. . Follow up with EVERY lead wedding photo editing service  Unless you have a dedicated sales team or you are a salesperson at heart and just love to prospect for leads, I’d imagine that just making first contact with a prospect is a big hurdle for most. If you do have a sales team or the time, I recommend a strong follow up process for all inbound leads. If you don’t–it’s all about taking advantage of opportunities you might not realize are opportunities. You may also need to nurture leads through the marketing funnel before you can close a sale for your PPC services.



Sales funnel image . Go after low hanging fruit This includes current clients who are not using Google Ads. If you already know their business model and budget you should have a strong sense of whether PPC will be a good fit for them, what PPC strategies will apply, and what will be the best ad platform for them. From there, you can put together a marketing proposal that shows them how PPC will complement their existing strategy–and the types of results they can anticipate. Get our latest search ads benchmarks to see average results by industry! .